K-pop (an abbreviation of Korean pop) refers to a musical genre originating in South Korea which comprises a variety of musical and visual elements. Although in a larger scope K-pop may include any genre of South Korean popular music, outside of the country the term is more commonly used for songs sung by systematically trained K-Pop idols signed with management agencies such as SM Entertainment, YG Entertainment and JYP Entertainment. In 1992, dance and rap music was brought into the genre by Seo Taiji & Boys, whose experimentation with a different variety of musical sounds had ushered in the beginning of modern K-pop.
Since the mid-2000s, the Korean Wave has driven a visible spread of K-pop across the Pacific Rim, before subsequently reaching out to the Americas, Eurasia, and North Africa. According to the news agency Reuters, the success of PSY's single "Gangnam Style" has led to other K-pop artists positioning themselves for a similar breakthrough in the U.S. music industry, as Big Bang, G-Dragon and Girls' Generation made their debut on the Billboard 200 albums' chart and 2NE1's performance in New Jersey was selected by The New York Times as one of the "Best Concerts of 2012". By tapping into social media networks, the ability of K-pop to reach a previously inaccessible audience via the Internet is driving a shift in the exposure and popularity of the genre.
Musicians who have collaborated with K-pop artists include Akon, Diplo, Kayne West, Ludacris, Snoop Dogg, Teddy Riley and will.i.am. Some have also voiced out that Korean pop has had a considerable influence on their music style, including the Canadian recording artist Grimes and the British singer-songwriter A*M*E. The K-pop music industry is experiencing double digit growth rates annually. In the first half of 2012, it grossed US$3.4 billion and became one of the largest digital music markets in the world.
Currently, the global spread of K-pop and other aspects of Korean popular culture is encouraged and partly sponsored by the South Korean government. It also plays a big role in the Foreign relations of South Korea. On February 26, 2013, the Vice President of Peru, Marisol Espinoza, told South Korea's Yonhap News Agency that the rise in the popularity of K-pop in Peru has led to many Peruvians wanting to get to know South Korea better. She also "welcomed" the Korean wave to the country, after Kim Hyun-joong's fan meeting in the capital city of Lima had sparked off a national media frenzy with thousands of Peruvian fans "celebrating" the K-pop singer's arrival. According to an article published by the international relations magazine Foreign Policy, the spread of Korean popular culture across Southeast Asia, parts of South America, and parts of the Middle East is illustrating how the gradual cessation of European colonialism is giving way and making room for unexpected soft power outside the West.
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